Kaishu Jianggushi
Kaishuo Jianggushi is a Chinese children's stories content provider.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
$24.7m | Series B | ||
| Total Funding | 000k | ||
Kaishu Jianggushi, also known as Kaishu Story, is a Beijing-based educational technology company established in 2014. The company was founded by Wang Kai, a former presenter for the state-run television network CCTV, who leveraged his background in media and voice artistry to create a prominent children's content brand in China. The firm operates on a direct-to-consumer (B2C) model, targeting children from ages 0 to 12.
The company's core business revolves around providing a vast library of audio and video content for children, accessible through its mobile application and WeChat public account. Revenue is generated through both free and paid content offerings, as well as group purchases for a variety of products like books, toys, and telescopes. Initially centered on Wang Kai's own creations, the content development model has since expanded to a professional studio that produces original intellectual properties. This extensive library includes over 51,000 episodes covering traditional stories, classic literature, science, history, and more, which have been played over 24.5 billion times.
A key product is the "Story Dolls + Story Player," a screen-free, interactive storytelling system. Children can insert physical dolls, each representing a character or theme, into a player to unlock corresponding audio content crafted by child development experts. This product line expanded the company's ecosystem beyond digital platforms to include tangible hardware, books, and even live performances. The company has successfully raised significant capital to support its growth, with funding rounds including a $50 million Series C in July 2019, led by Baidu, and a $66 million Series C+ in February 2020.
Keywords: children's content, educational technology, audio stories, digital storybooks, parenting, mobile application, B2C, online education, edtech, Chinese market, Wang Kai, storytelling, interactive learning, children's media, audiobooks, e-learning, smart hardware, Story Dolls, content platform, early childhood education