KAIROS AI

Kairos Fire is a technology startup that specializes in collecting in-store data using beacon technology. This technology is deployed in over 36,000 points of sale and is said to be 20 times more accurate than GPS-enabled solutions. The company's primary market is businesses that want to boost their in-store revenue through advertising campaigns.

Kairos Fire's business model revolves around providing businesses with valuable insights into their target audiences' store affinity. This is achieved by analyzing the in-store data records and visits during a campaign, which allows for a comparative scoring of the target audiences. These insights can then be used by media traders to reallocate spendings on the audiences and areas that best fit the campaign's objectives.

The company also offers a reliable measurement of the in-store impact of advertising campaigns, both online and offline. This includes TV, out-of-home advertising (OOH), flyers, radio, and more. The data collected by Kairos Fire's beacons can be used to compare different media and gain insights on how they best perform together. This can lead to unique key performance indicators (KPIs) that can have a real impact on a business's media planning.

Kairos Fire makes money by selling their data and insights to businesses. Their clients have included Unibail-Rodamco-Westfield’s startup incubator and Galeries Lafayette's startup incubator, Plug and Play. They have also been selected for season 3 of IBM’s Scale Zone and the “Start Up Your Brand” program managed by Union des Marques.

Keywords: Beacon Technology, In-Store Data, Advertising Campaigns, Media Traders, Audience Affinity, Media Planning, Key Performance Indicators, Data Analytics, Startup Incubator, Media Spending.