Juros Baixos

Juros Baixos is a Brazilian financial technology company that operates as a credit and insurance marketplace. Founded in July 2016 by Guilherme Nasser, Arthur Bonzi Monteiro, Ruud Sneep, and Jacco de Vos, the fintech was established to simplify the process for consumers seeking credit by comparing interest rates from various banks and financial institutions. The company functions as a banking correspondent, mediating the credit granting process between financial institutions and customers, rather than being a financial institution itself.

The platform allows users to simulate and compare different types of loans, including personal loans, secured loans (with vehicles or property as collateral), and payroll loans. It also offers a range of insurance products such as auto, life, and travel insurance. The business model initially focused on directing consumer traffic to financial partners, earning revenue from this intermediation. The company has since evolved, developing a B2B focus through a Credit as a Service (CaaS) or Banking as a Service (BaaS) model. This involves providing an API that allows other companies to integrate Juros Baixos' credit marketplace into their own platforms, creating new revenue streams for partners and expanding the fintech's reach. This strategic shift has allowed partners to offer a variety of credit products without developing their own lending operations, while Juros Baixos mitigates the credit risk.

Over the years, Juros Baixos has navigated Brazil's fluctuating economic environment and has secured multiple rounds of funding to fuel its growth. In 2021, the company raised R$3 million through an equity crowdfunding campaign. Despite a challenging market, it launched another funding round in late 2023, raising R$1.5 million to invest in technology and its B2B sales division. The company compares loan conditions from over 25 partner institutions, including major players like Itaú, Santander, and Creditas. As of early 2024, the platform had over 4 million registered customers and had facilitated the approval of over R$500 million in credit.

Keywords: credit marketplace, loan comparison, insurance marketplace, Credit as a Service, CaaS, Banking as a Service, BaaS, fintech, personal loans, secured loans, financial services API, B2B financial solutions, interest rate comparison, online lending, consumer credit, debt consolidation, financial wellness, Brazilian fintech, credit intermediation, digital lending