Jupiter Shop Channel Co

Jupiter Shop Channel Co., Ltd. operates as a pioneer and a significant entity in Japan's television shopping market. Established on November 22, 1996, as a joint venture between Sumitomo Corporation and TCI of the United States, the company launched "Shop Channel," Japan's first TV shopping channel. The business model is centered on a direct marketing framework that leverages multiple media platforms, including cable and satellite broadcasting, the internet, and catalogs, to present a wide array of products directly to consumers. This integrated approach allows for a seamless customer journey from viewing to ordering, which is handled through its own call centers and logistics.

The company's revenue is driven by the sale of goods across diverse categories such as fashion, cosmetics, jewelry, home goods, and gourmet foods. A key operational strength lies in its 24/7 live broadcasting format, which creates an interactive and engaging shopping experience. This live, direct-to-consumer interaction allows the company to respond to sales trends and customer inquiries in real-time. In-house buyers curate the product selection from both domestic and international markets, introducing approximately 500 different items weekly, a significant portion of which are new to the channel. For the fiscal year ending in March 2025, the company reported its highest-ever sales of 167.8 billion yen, marking a 6.0% increase from the previous year.

Over the years, Jupiter Shop Channel has achieved several milestones, including the launch of its e-commerce site in 2003, achieving 24-hour live broadcasting in 2004, and surpassing 100 billion yen in annual sales. In 2021, the company moved to a new facility in Koto-ku, Tokyo, equipped with full 4K broadcasting capabilities, consolidating its offices and studios. The ownership structure has evolved, with JCOM Holdings Company currently being the parent company, following an acquisition. Sumitomo Corporation, an initial founder, remains a key partner alongside JCOM and KDDI, creating a three-company alliance aimed at expanding the customer base and integrating digital strategies. The company has also expanded its footprint with a broadcast in Thailand and by opening physical retail stores and pop-up locations. Keywords: TV home shopping, direct marketing, Japanese retail, live commerce, multi-channel retail, e-commerce Japan, consumer goods, teleshopping, broadcast retail, JCOM, Sumitomo Corporation, product curation, 24/7 broadcasting, fashion retail, beauty products, home goods, gourmet food sales, direct-to-consumer, interactive shopping, catalog sales, online retail, retail logistics, customer call center, quality management, 4K broadcasting