Jun Group

Jun Group is a mobile-first digital advertising company that develops technology to power media campaigns for globally recognized brands, agencies, and publishers. Founded in 2005 by Mitchell Reichgut and Corey Weiner, the company originated with a commitment to transparency and a focus on return on investment over conventional metrics like impressions. Reichgut, with a background as Creative Director at Bates Interactive and Think New Ideas, co-founded the firm and served as its CEO until his retirement in August 2019, at which point Weiner took over. The company has undergone significant ownership changes, including an acquisition by Advantage Solutions in September 2018. More recently, in mid-2024, Advantage Solutions sold Jun Group to Verve Group for approximately $185 million, a move intended to allow Advantage to focus on its core CPG and retailer services.

The company's business model centers on connecting advertisers with consumers through its proprietary software development kit (SDK), which is integrated into numerous mobile applications. This technology enables the delivery of full-screen video, display, and rich media campaigns directly within apps, reaching an audience of over 100 million U.S. consumers. Jun Group serves a diverse client base that includes Fortune 500 advertisers, CPG brands, retail, healthcare companies, and publishers. Revenue is generated by creating and executing these targeted digital media campaigns. The firm differentiates itself by using zero-party data, where consumers explicitly provide their interests, ensuring privacy and personalization.

Jun Group's core service is a technology platform that facilitates consent-based, direct-to-consumer advertising. Key features include its purpose-built AI and machine learning engine, Vera, for real-time campaign optimization, and HyprMX, its supply-side business. The platform delivers opt-in video advertisements and branded content across mobile devices and other digital platforms. This approach ensures that all advertisements are viewable and brand-safe. The company's offerings span brand and shopper marketing, influencer activations, and podcast advertising amplification, all designed to deliver measurable outcomes.

Keywords: mobile advertising, AdTech, digital media, video advertising, software development kit (SDK), brand marketing, shopper marketing, influencer marketing, publisher services, zero-party data, consent-based advertising, in-app advertising, HyprMX, AI-powered advertising, media campaigns, consumer engagement, CPG advertising, retail media, healthcare advertising, podcast promotion, rich media campaigns