Jumprope
Jumprope - Create helpful how to’s.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor investor | €0.0 | round | |
$4.5m | Seed | ||
| Total Funding | 000k | ||
Jumprope was a technology company that developed a platform for creating and sharing step-by-step how-to videos. The company was founded by Jake Poses, who served as its CEO. Drawing from his previous experience at a startup, Poses aimed to create a tool that simplified the production of engaging, instructional content. The core idea was to empower individuals, regardless of their video-editing skills, to share their knowledge and passions through a user-friendly, template-based format.
The business operated in the creator economy and social media market, targeting a diverse range of content creators, from chefs and beauty experts to fitness instructors. The Jumprope application provided tools like time-lapse, filters, voiceovers, and animated themes to help users produce professional-looking tutorials. A key feature was its ability to export finished videos in various formats, optimized for platforms such as YouTube, Instagram, Pinterest, and Facebook, embodying a "create once, share everywhere" philosophy. For monetization, the platform included a shoppable format, allowing creators to feature products within their videos for viewers to browse and purchase.
In a significant milestone, LinkedIn acquired Jumprope in August 2021. The acquisition was part of LinkedIn's strategy to enhance its on-platform creator tools and expand its video-centric offerings, particularly for professional skills development. Following the acquisition, the Jumprope team was integrated into LinkedIn to focus exclusively on developing new creator products for the professional networking platform. As a result of this strategic shift, the standalone Jumprope app and its website were sunsetted on August 20, 2021.
Keywords: Jumprope, Jake Poses, how-to videos, video creation app, creator tools, social video editor, tutorial maker, LinkedIn acquisition, step-by-step videos, shoppable video, content creation, social media export, video editing template, creator economy, user-generated content, instructional videos, mobile video editing, social content platform, video formatting, digital content