Juicyway

Juicyway operates as a financial technology firm specializing in cross-border payments for the African market, having been established in 2021. The company was founded by Ife Johnson (CEO) and Justin Ziegler (COO), who drew upon their respective experiences in the African tech and financial sectors to address persistent challenges in foreign exchange and international payments. Johnson previously held roles at the investment platform Bamboo, while Ziegler was part of the management team at Andela. Their collective background provided firsthand insight into the limitations of existing global payment systems, shaping Juicyway's mission.

The firm targets both individuals and businesses requiring global payment solutions, operating as a marketplace that connects those needing to exchange local African currencies for foreign currencies (like USD, CAD, GBP, and EUR) with those supplying them. Its business model generates revenue through transaction fees and spreads on currency exchanges. A core component of its strategy is the use of stablecoin technology to facilitate faster and more cost-effective transactions, aiming to resolve liquidity issues for intra-African currency pairs. Before its public launch, the company operated in stealth mode, processing over $1.3 billion across 25,000 transactions for more than 4,000 customers, including notable clients like Bolt, Piggyvest, and Bamboo. This was achieved primarily through word-of-mouth and the acquisition of a complementary business. In late 2024, Juicyway announced a $3 million pre-seed funding round to fuel its expansion.

Juicyway's platform provides a suite of services accessible via web, mobile apps, and APIs. Key features include multi-currency accounts that allow users to hold and transact in various fiat currencies and cryptocurrencies, an open exchange order book where users can set preferred trade rates, and payment links for businesses to accept global payments. The platform also supports funds repatriation, treasury management, bulk payments, and payroll processing. By providing a unified dashboard, Juicyway enables clients to manage all their financial operations, from international supplier payments to local payouts, in a single, compliant environment. Licensed in Nigeria, Canada, the US, and the UK, the company partners with institutions like Access Bank for remittance services and employs robust KYC processes to ensure security.

Keywords: cross-border payments, African fintech, currency exchange, stablecoin technology, treasury management, multi-currency accounts, international transfers, payment processing, foreign exchange liquidity, remittance services, financial technology, marketplace, fiat currency, cryptocurrency transactions, API integration, global payments, emerging markets, payment gateway, liquidity solutions, corporate finance