JoySpoon

Joyspoon is a digital-first direct-to-consumer (D2C) brand specializing in high-quality mouth fresheners, commonly known as mukhwas. The company differentiates itself by using unique ingredients and ensuring that its products are free from added white sugar and supari flavors. Joyspoon operates in the health and wellness market, targeting consumers who are looking for tasty yet healthy alternatives for mouth fresheners. The business model is primarily online, leveraging e-commerce to reach its customers directly, thereby eliminating intermediaries and reducing costs. Revenue is generated through the sale of various mukhwas products, which are marketed as beneficial for digestion and acidity relief. The company also engages its customer base through exclusive content and special offers via newsletter subscriptions.

Keywords: D2C, mouth fresheners, mukhwas, sugar-free, unique ingredients, health benefits, digestion, acidity relief, e-commerce, wellness.