Joyn

Joyn

A creative hub for web3 media projects with guidance, resources, and community support.

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Developed by Chestr Labs in 2021, Joyn is a platform operating within the Web3 and creator economy space. The company positions itself as a collaborative hub designed to connect creators, supporters, and intellectual property holders to facilitate the co-creation of media projects. Joyn's mission is to democratize opportunities for creators, particularly those who may lack business savvy or connections, by providing tools and a community to bring their ideas to fruition. In April 2022, the company secured $3.5 million in a seed funding round co-led by IOSG Ventures and GBV Capital, with participation from notable investors like Protocol Labs, ConsenSys, and Polygon's Sandeep Nailwal. This capital was earmarked for scaling the platform and community development.

Joyn's business model centers on providing a suite of tools for indie artists and digital creators. The platform allows users, referred to as Producers, to establish a 'Project Space' to outline their vision and milestones. It facilitates community engagement and fundraising through the minting of membership NFTs which can offer rewards to backers. A key feature is the ability to issue 'prompts,' which function like bounties, allowing creators to solicit specific contributions from the community, such as animation or marketing support. The platform primarily serves a global community of digital creators, including NFT artists, filmmakers, and writers, and has been used by brands and curators for organizing events and open calls.

The platform offers several distinct products. 'Open Calls' connects artists with exhibitions, galleries, and art contests to help them gain exposure. 'Galleries' enables users to curate on-chain assets from Ethereum and Tezos into visual stories and showcases. Another feature, 'Spaces,' acts as a hub for communities, brands, and curators to host these open calls, manage campaigns, and co-create intellectual property. To lower the barrier to entry, Joyn has implemented features like 'Lazy Minting,' which allows creators to mint and list NFTs without upfront gas costs, and supports both ERC-721 and ERC-1155 token standards. According to its website, the platform has attracted over 17,000 registered artists and has been used for hundreds of open calls from various brands and curators.

Keywords: creative collaboration, Web3 media, creator economy, open co-creation, digital creator platform, NFT project launchpad, collaborative content creation, artist opportunities, on-chain asset curation, community-driven projects, indie artists, digital art marketplace, Web3 community building, decentralized creation, media project funding, NFT minting tools, creator bounties, art exhibition platform, visual storytelling, collaborative filmmaking

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