Joymo

Joymo is a Norwegian company founded in 2016 by Jan Palmers, targeting the grassroots and long-tail sports market with its direct-to-fan video streaming platform. The company provides sports federations, leagues, clubs, and event organizers with the tools to broadcast their content, creating monetizable intellectual property and connecting with a global fanbase. The business model is centered on empowering these organizations to generate their own revenue. This is primarily achieved by enabling them to sell pay-per-view access to single games or offer 'season ticket' subscriptions for a collection of events, with the revenue going directly back to the content creators. Additionally, the platform supports custom advertising solutions, allowing sponsors to reach highly engaged and targeted audiences.

Joymo's end-to-end media streaming service integrates live streaming, content management, data ownership, and analytics. The technology offering is versatile, featuring the 'Joymo Share App' for easy livestreaming with built-in scoreboards from mobile devices, and 'Joymo Connect' for higher-end productions using RTMP-enabled cameras and software. For automated coverage, the company provides a 4K HD automatic action-tracking camera. All content is delivered through the 'Joymo Arena,' a dedicated platform where fans can watch live or on-demand, and which can be embedded into a club's own website. A key feature is 'Athlete Access,' which grants players and coaches free access to game footage for training and development purposes.

The company places a strong emphasis on security and compliance, with built-in features to safeguard athletes and ensure GDPR stipulations are met. Since its inception, Joymo has secured multiple partnerships with sports bodies like the Sport and Recreation Alliance, USA Team Handball, and Basketball Ireland, signaling its growing traction in the market. The company has raised a total of $3.43 million over two seed funding rounds, with its latest round in June 2020 bringing in $2.03 million, co-led by investors Investinor and Tinius Trust.

Keywords: sports streaming, grassroots sports, direct-to-fan, video platform, content monetization, pay-per-view sports, live streaming solution, sports broadcasting, sports content management, athlete development, sports analytics, automated sports camera, sports federation platform, league broadcasting, sports club streaming, fan engagement, sports IP, over-the-top (OTT) sports, digital sports strategy, sports data ownership