Journify

Journify positions itself as a critical partner for e-commerce and growth teams grappling with the complexities of the modern digital advertising landscape. Founded in 2023 by CEO Taoufik El Jamali, CRO Omar Al Shoubaki, and CTO Amine Chouki, the company operates with a global footprint, holding headquarters in the US and UAE, complemented by technology hubs in Morocco and Jordan. The founding team leverages extensive experience from scaling data-driven marketing and high-growth SaaS initiatives at companies like InVision, Smartsheet, and Docker.

The firm's core offering is an AI-powered Software-as-a-Service (SaaS) platform designed to help businesses activate their first-party data. This addresses the significant market shift caused by the deprecation of third-party cookies and surging customer acquisition costs. Journify provides a Composable Customer Data Platform (CCDP) and Conversion API (CAPI) that enables brands to capture, unify, and activate their customer data in real-time across various channels, including web, mobile, and offline sources. The platform integrates directly with major advertising networks like Meta, TikTok, Google, and Snapchat, allowing marketers to stream server-side signals, which improves ad targeting and campaign performance measurement.

The business generates revenue through its SaaS model, targeting brands that need to enhance marketing efficiency and achieve higher return on ad spend (ROAS). Its technology is built to tackle prevalent issues such as low data match rates, fragmented system integrations, and compliance with privacy regulations. By using AI, the platform offers predictive models for user behavior analysis, advanced cross-channel attribution, and real-time data monitoring to ensure accuracy. Early milestones include reaching $1 million in annual recurring revenue (ARR) within nine months of its March 2024 launch and securing $4 million in a seed funding round led by Silicon Badia in February 2025. Clients such as Jarir Bookstore have reported significant performance uplifts, including a 182% increase in ROAS on Meta.

Keywords: first-party data activation, composable customer data platform, CCDP, conversion API, CAPI, marketing technology, AdTech, SaaS, data-driven marketing, return on ad spend, ROAS, customer data unification, server-side tracking, marketing performance, digital advertising, AI-powered marketing, Taoufik El Jamali, customer acquisition, privacy compliance, cross-channel attribution