Josan-she's

Josan-she's Inc., established on October 6, 2021, by CEO Aiko Watanabe, operates a sharing platform for midwives, nurses, and childcare professionals to enhance perinatal care in Japan. The company's mission is to create a society where individuals can choose the best care for themselves and their children based on their own needs, free from societal norms, supported by professional knowledge and technology. The founder's own experience as a midwife who struggled with balancing clinical work and lifestyle changes inspired the creation of the "she's path" service to lower the barrier for returning to clinical practice.

The company offers a range of services aimed at both families and medical institutions. For parents, Josan-she's provides a low-infant-age babysitting service with qualified midwives, available for newborns from 0 months and 0 days old. This service is customizable to support work-life balance and can be booked 24/7 for tasks like evening bathing and sleep training. Additionally, an online consultation service allows parents to connect with midwives via LINE messenger 24 hours a day for advice. In April 2025, the company is set to open "YUARITO DAY," a day-use postnatal care center in Nihonbashi Hamacho, for mothers and babies up to one year old.

For medical facilities, Josan-she's runs "she's path," a specialized human resources service that matches midwives with clinics for positions starting from single-day spot work. The platform aims to address the needs of the estimated 60,000 latent midwives in Japan by providing flexible working styles. The business model involves connecting families and clinics with a network of registered midwives and other female professionals through its platform. It generates revenue through service fees for babysitting, consultations, and staffing solutions. The company has also partnered with Seibu Gas Holdings to launch "Prologue," a postnatal care hotel in Fukuoka, which opened in September 2025, offering all-inclusive packages for new mothers and their families.

Keywords: postnatal care, midwife platform, perinatal support, babysitting service, midwife staffing, online childcare consultation, maternal health, infant care, women's healthcare professionals, postpartum support, work-life balance for mothers, day-use care center, healthcare staffing, newborn care, childcare platform, she's path, YUARITO DAY, Prologue hotel, Aiko Watanabe, parental support