Jorbærpikene

Jordbærpikene operates a franchise of café and restaurants primarily located within shopping centers across Norway. The concept was brought to life in 2003 by Lars Lian, a renowned pastry chef, TV chef, and food writer, along with co-founder Roger Torgersen. Lian's vision was to introduce a cozy street-café atmosphere into the bustling environment of shopping malls, creating a space that sits between a traditional bakery and a fast-food outlet. His extensive background, including over a decade with the Norwegian national cooking team, informed the café's focus on quality.

The first Jordbærpikene opened in Byhaven, Trondheim, and the chain has since expanded to 46 locations throughout Norway. The business operates on a franchise model, where local café owners manage their establishments with support from the central organization. This structure allows for a degree of local adaptation while maintaining the core brand identity. The company's revenue is generated through the sales of food and beverages at these franchise locations. In 2017, the chain was acquired by Bitastad AS, a growth-focused company that owns several other food and beverage concepts, including Big Bite and Sabrura.

The core offering of Jordbærpikene is homemade food prepared from scratch using their own recipes and seasonal ingredients. The menu is designed to be a gathering place for various occasions, from coffee and cake to lunch and dinner. It features a streamlined selection of dishes, having been refined to enhance visual appeal and focus on signature items like the "Drømmevaffel" (Dream Waffle). The cafés aim to provide a welcoming and unpretentious atmosphere where customers can relax and socialize. The company's slogan, "mat og prat" (food and chat), encapsulates its mission to be a natural meeting spot for the community. Keywords: Norwegian cafe franchise, shopping center restaurant, Lars Lian, homemade food, cafe concept, Trondheim startup, Bitastad, franchise restaurant, casual dining Norway, Scandinavian cafe chain, Jordbærpikene, coffee and cake, lunch spot, restaurant franchise, food and beverage, Byhaven, Roger Torgersen, Drømmevaffel, mat og prat