Joovence

Founded in Paris in early 2018 by Nathan Carmel and David Dela Cruz, Joovence emerged from an initial mission to make orthodontic treatments more accessible. The founders leveraged their combined experience in healthcare, marketing, and IT development from roles at companies like Dassault Systèmes and Medicalib to shape the company's trajectory. Initially a direct-to-consumer network, the company has evolved its business model to also provide its proprietary technology to dental practices.

Joovence operates in the dental and orthodontic market, targeting both individual patients and dental practitioners. For dental practices and chains, the company offers a white-label solution, enabling them to launch their own aligner brands using Joovence's platform. This B2B offering includes a software platform designed to manage the patient journey and optimize conversion rates, premium dental aligners with transparent pricing, and personalized packaging.

For consumers, Joovence provides a streamlined orthodontic experience for correcting issues like teeth-crowding or spacing. The process begins with an online eligibility check, followed by an in-person appointment with a partner dentist for a 3D scan and oral exam. Patients receive a 3D simulation of their expected results before committing to the treatment. Once approved, custom-made, BPA-free clear aligners are shipped to the patient's home. Remote monitoring is facilitated through a secure online platform where patients upload progress photos every two weeks for review by their practitioner, minimizing the need for physical appointments. Treatment durations typically range from 3 to 14 months. The company has secured $2.06 million in a seed funding round in June 2021, with participation from investors including Newfund and LO Capital.

Keywords: clear aligners, orthodontics, teledentistry, dental technology, patient management software, 3D dental scanning, remote dental monitoring, cosmetic dentistry, white-label aligners, digital orthodontics, dental CRM, smile correction, teeth straightening, dental aligner manufacturing, orthodontic treatment plan, healthcare technology, Nathan Carmel, David Dela Cruz, Paris startup, dental software solutions