Jonny Fresh

Jonny Fresh operates as a technology-driven laundry and dry-cleaning service, catering to both private and corporate clients across Germany and Austria. Founded in Berlin in 2013 by Stefan Michaelis, Sebastian Schmidt, and Kay Kagelmann, the company has positioned itself in the on-demand service economy, aiming to digitize the traditional textile cleaning industry. The business functions through a logistics-centric platform where customers can schedule pickups and deliveries of their laundry via a website or mobile app. Jonny Fresh does not perform the cleaning in-house; instead, it partners with certified, professional cleaning facilities. This asset-light model allows the company to focus on its core competencies: its proprietary software for order processing, route management, and customer communication.

The company's revenue model is based on a per-item pricing structure, with a set minimum order value. For private customers, the service is available in major cities including Berlin, Hamburg, Munich, and Vienna, offering a convenient solution for urban dwellers with busy schedules. The corporate services segment serves businesses of all sizes, cleaning items like workwear and linens, and provides a unified billing and service standard regardless of the number of locations a client has. A key milestone for Jonny Fresh was the 2016 acquisition of its Munich-based competitor, WashNow, which was followed by a mid-seven-figure funding round and expansion into Vienna. In 2019, the company further consolidated its market position by acquiring the German operations of ZipJet. The platform's key value proposition is convenience and reliability, supported by a sophisticated digital infrastructure that ensures timely service, with a reported 96% on-time rate for its drivers.

The service offering is comprehensive, covering the cleaning of 81 different types of products, from everyday clothing to specialized items. Customers can choose their preferred two-hour time slots for both pickup and delivery, typically with a turnaround time of 48 hours or more. For business clients, Jonny Fresh provides a full-service solution including collection, cleaning, ironing, and a single collective invoice at the end of the month, simplifying textile management for companies. The firm also offers a 'Clean Box' service, a shipping model using reusable boxes for regions outside its direct delivery zones, broadening its national reach. Keywords: on-demand laundry, textile cleaning service, mobile dry cleaning, corporate laundry, laundry logistics, laundry delivery, digital laundry, laundry app, B2C laundry service, B2B textile service, workwear cleaning, online dry cleaners, clothing care, Jonny Fresh, Germany, Austria, Berlin, Vienna, professional cleaning, pickup and delivery