JOMO Technologies

JOMO Technologies is a multi-brand fashion e-commerce retailer headquartered in Lahore, Pakistan, founded in 2020 by Umar Sahi and key founder Omar Saeed of the Servis Group. The company operates an online store and mobile apps offering apparel, shoes, and accessories from a mix of local and global brands such as Sapphire, Nishat Linen, Nike, and Adidas. The business model is centered on providing a seamless online shopping experience with unique service propositions like a 'Try before you buy' model and free delivery within Pakistan.

The company was established during the COVID-19 pandemic with the goal of expanding globally, focusing on Pakistani, Indian, and other South Asian diaspora communities in the UAE, North America, and Europe. Ali Khan-Bajauri was appointed CEO in October 2021 to lead this international expansion. Khan-Bajauri has over 25 years of experience with B2B and B2C businesses, including major corporations like Nestlé and MARS.

In February 2022, JOMO Technologies secured $843,000 in a seed funding round. The strategic investment came from Systems Ventures, a subsidiary of Systems Limited, with prior investors including US-based entrepreneur Bob Din and local corporations Servis Group and Speed Private Ltd. The platform leverages technology, including an AI-based recommendation engine, to personalize the customer experience. This funding supports the company's aim to set high standards in technology, data, and brand building within the fashion and beauty e-commerce sector.

Keywords: fashion e-commerce, ethnic apparel, online retail, Pakistani fashion, try before you buy, multi-brand retailer, apparel and accessories, online shopping platform, mobile commerce, South Asian fashion, Lahore startup, global delivery, AI recommendation engine, customer experience, seed funding, digital retail, lifestyle products, cross-border e-commerce, fashion technology, brand aggregation