Blok

Blok provides a platform that utilizes artificial intelligence to streamline product development and decision-making. The service allows product teams to test assumptions and ideas against synthetic user profiles, which are generated by training an AI on the company's own product interaction data. This process enables the simulation of product experiments to predict how real users might react to a potential change, thereby helping to prioritize which experiments to run live.

The core function is to help companies learn and validate product concepts before committing engineering resources to the building process. By simulating potential product decisions, the platform aims to speed up decision-making, optimize the allocation of development resources, and reduce the costs associated with testing on live users. This approach targets forward-thinking teams looking to integrate AI into their development lifecycle to gain insights and build conviction in their product roadmap without disrupting their actual user base.

Keywords: AI, product development, synthetic users, product experimentation, decision making, user simulation, product management, A/B testing, data analysis, resource optimization