Joina
Created a world where people feel motivated to improve their health.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 Valuation: €0.0 14.4x EV/Revenue | round | |
| N/A | €0.0 Valuation: €0.0 20.7x EV/Revenue | round | |
| investor investor | €0.0 Valuation: €0.0 37.5x EV/Revenue | round | |
* | N/A | N/A | Bankruptcy |
| Total Funding | 000k | ||
| SEK | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 177 % | (51 %) | 39 % | (45 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (6 %) | (20 %) | (109 %) | (149 %) | (71 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Based in Sollentuna, Sweden, Joina is a health technology company operating a gamified platform to foster better health and wellness habits. The company was founded in 2017 by Leonie Sterner Sazesh, who drew upon her background as a personal trainer and coach. The core idea for Joina emerged from observing clients' difficulties in maintaining motivation; the platform was developed to make the journey towards health goals more engaging and sustainable.
Joina's business model targets both individual consumers and corporate clients, offering a digital application that facilitates health challenges. Revenue is generated through a mix of one-time payments for specific programs, like the "Bootcamp 30/60," and subscriptions that provide access to a variety of challenges. The company also partners with corporate wellness benefit providers such as Epassi and Benify, allowing employees to use their wellness stipends for Joina's services.
The platform's service is centered around community-based, gamified challenges focused on goals like step counts, weight loss, and overall habit improvement. It applies the SMART goals methodology (Specific, Measurable, Attainable, Relevant, Time-bound) by structuring activities into programs lasting from 7 to 60 days. Key features include the ability to sync with activity trackers like Apple Health, Google Fit, and Garmin, a recipe bank, progress statistics, and a community feed for participants to share experiences and offer mutual support. This combination of varied challenges, community interaction, and rewards is designed to address the common challenge of maintaining long-term motivation for a healthier lifestyle.
Keywords: corporate wellness, health challenges, digital fitness, gamified health, employee wellness programs, mobile fitness, health habit formation, community fitness, step challenges, weight loss platform, digital bootcamp, personal training app, motivation platform, Swedish healthtech, SMART goals, activity tracker integration, corporate health, B2B wellness, B2C fitness, Joina