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Joyn, operating as Joyn Belgium NV, provides a B2B Software-as-a-Service platform focused on customer loyalty and digital marketing for small and medium-sized merchants. The company's journey began in 2014 as 'City Life,' a spin-off from Mobile Vikings founded by Frank Bekkers and Koen Desmedt. The current iteration, Joyn, was formed in 2016 following a merger between CityLife and its competitor Qustomer. This strategic consolidation immediately positioned Joyn as a prominent player in Belgium's loyalty and digital marketing sector. The company has secured backing from major financial institutions, including KBC, ING, and BNP Paribas Fortis, raising a total of $2.35M over two funding rounds.

The business operates on a subscription-based model, offering retailers a platform to create, manage, and promote customized loyalty programs. Joyn's ecosystem is designed for ease of use, requiring only a smartphone or tablet for a merchant to get started. It serves a client base of over 7,500 local merchants and has an active user base of more than 2 million consumers. The platform enables end-customers to use a physical card or a mobile app to collect points and redeem rewards. For merchants, the service automates the loyalty process, especially when integrated with point-of-sale systems like Lightspeed, where a customer's loyalty code can be printed directly on the receipt. This integration simplifies the experience for both the business and the customer.

Beyond point collection, the platform provides merchants with a suite of digital marketing tools. The Joyn Merchant Portal delivers statistics and actionable insights into customer behavior and transactions, allowing for database management and customer segmentation. Retailers can use these tools to launch automated campaigns, send promotional emails, and push notifications to stay connected with their client base. This functionality aims to help local businesses enhance customer satisfaction and drive measurable revenue growth.

Keywords: customer loyalty, retail marketing, B2B SaaS, loyalty platform, merchant services, customer engagement, digital rewards, small business tools, point-of-sale integration, marketing automation