Jiyo Natural

Jiyo Natural Private Limited was a health and wellness food-tech company that operated as an internet-first restaurant, providing personalized, nutritionally balanced, and chemical-free meals. The company was founded in March 2014 by a group of professionals and food health enthusiasts, including original co-founders Sharan Hiremath, who ran his own software company, and Jayas Damodaran, who headed sales consulting at Oracle India. The founding team was later joined by Rajesh Singh, a former Cisco executive, Gaurav Bhalotia, a technology consultant, and Dr. Sunandini Sharma, a qualified naturopathic doctor. The concept for Jiyo Natural emerged when some of the co-founders met at a health rejuvenation session, driven by their personal desire for healthy meal options.

The company targeted the growing segment of health-conscious urban consumers, such as working professionals and individuals with specific dietary needs who lacked the time to prepare healthy food daily. This market was fueled by a rising awareness of lifestyle-related diseases. Jiyo Natural's business model revolved around a subscription service for delivering meals, accessible through its website and mobile apps. In October 2015, the company secured an undisclosed amount in an angel funding round from the Indian Angel Network (IAN). The investment was led by IAN members Rajiv Mehta and Sumit Dhingra, who also joined the company's board. The capital was intended for market expansion across Bangalore and into other major Indian cities, as well as for enhancing technology and infrastructure.

Jiyo Natural offered two primary products. The first, 'Jiyo Health', was a calorie-counted, nutritionally balanced meal for lunch or dinner, prepared using chemical-free ingredients and healthy cooking methods. The second, 'Jiyo Manage', provided personalized meal plans for customers needing to manage specific health or lifestyle conditions. This service included a consultation with a company nutritionist or doctor to create a tailored diet plan. Meals were prepared in the company's own kitchen, using locally sourced ingredients from organic farms, and delivered to customers' homes or offices. The company had plans to diversify its product line to include healthy snacks, drinks, and energy bars. According to company filings, its legal name was Jiyo Natural Private Limited and it was incorporated on March 25, 2014. Corporate data indicates the company is no longer active and has been struck off the register of companies.

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