Jin Nan Nong
Pet food, treats, and supplies manufacturer.
Jin Nan Nong Group is a manufacturer and developer of pet-focused products, including food, treats, and accessories. Founded in 2020 and headquartered in Nanjing, China, the company operates in the consumer non-durables sector.
The firm strategically focuses on three primary sectors: pet health, pet food, and pet supplies. Its business model involves the research and development, production, and sales of its product lines. The company has established five production bases across regions like Xinghua and Lianshui, featuring multiple production lines for items such as cat litter, wet wipes, and diapers. A key part of its strategy includes collaborating with academic institutions, such as Nanjing Agricultural University and China Pharmaceutical University, to foster a robust research and development system for creating products with independent intellectual property rights. This allows the company to act as a comprehensive service provider and a base for transforming university scientific research into commercial products.
One of its flagship brands, Xi Xiao Shou, concentrates on prescription pet food and functional pet treats, emphasizing scientifically-backed formulas to provide balanced nutrition for pets at various life stages and health conditions. The company also offers services to other businesses, including brand positioning, formula development, and packaging design to help clients establish a unique brand image in the pet food market.
Keywords: pet food, pet supplies, pet accessories, pet health, consumer non-durables, animal nutrition, cat litter, pet treats, veterinary diets, animal care, pet products manufacturing, China pet market, Xi Xiao Shou, Nanjing, pet brand development