Jiangxi Tanwan Information Technology
Integrated online game publisher, developer, and operator.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | HKD88.9m | Late VC | |
| Total Funding | 000k | ||
Jiangxi Tanwan Information Technology Co., Ltd. is an internet company that develops, operates, and promotes online games. It was founded in May 2015 by Wu Xubo and Wu Xuan. Wu Xubo, the current CEO, has a background in internet advertising and game operations. The company's headquarters are in Shangrao, Jiangxi, with a significant branch in Guangzhou.
The company operates several game platforms, including Tanwan Page Games, Tanwan Mobile Games, H5 games, and an overseas platform, with a registered user base of over 300 million. Their business model focuses on publishing and operating massively multiplayer online role-playing games (MMORPGs), many of which are based on the popular "Legend" IP. A key strategy is celebrity endorsements, using famous actors like Zhang Jiahui, Louis Koo, and Jordan Chan, which proved highly effective in attracting their target demographic of middle-aged male users. Revenue is generated through in-game purchases and their operational model involves both independent and co-publishing arrangements. While known for high-grossing titles like "Tanwan Blue Moon" (Original Legend), the company has faced penalties for ad content and controversy over promotional events.
In January 2022, the 'Tanwan Games' brand was upgraded to 'Zhongxu Future' (ZX Inc.), signaling a strategic shift towards business diversification and global expansion. This includes expanding into consumer products with brands like the instant food "Zha Zha Hui" and pop toy "Bro Kooli," as well as exploring e-commerce and network literature. The company utilizes a self-developed big data platform called "Xuliang Xinghai" to drive precise marketing and optimize operations, having accumulated over 2.5 billion registered users across its products. This data-driven approach, combined with IP incubation, forms the core of its growth strategy as it moves beyond game publishing to a more integrated entertainment and consumer goods business.
Keywords: online game publisher, mobile games, web games, MMORPG, game development, game marketing, digital marketing, in-game purchases, celebrity endorsements, Chinese gaming, Legend IP, Tanwan Blue Moon, Original Legend, Zhongxu Future, ZX Inc., Wu Xubo, consumer products, big data analytics, IP incubation, e-commerce