Jho

Jho, standing for "Juste et Honnête" (Just and Honest), operates in the personal care market with a focus on organic feminine hygiene products. The company was founded in Nantes, France, in 2017 by Dorothée Barth, a former health journalist, and Coline Madélénat, who has a background in digital marketing. Their journey began after public alerts in 2016 about potentially toxic substances in conventional tampons, which motivated them to create a transparent and health-conscious alternative.

The company's business model is primarily direct-to-consumer through its e-commerce platform, offering both one-time purchases and a flexible subscription service. This model targets women aged 13 to 50 who are conscious of product composition. Revenue is generated from these online sales, with the company also expanding its distribution channels to include retailers like Monoprix, large pharmacies, and some Leclerc stores in western France. Jho has also ventured into the B2B market, supplying products to companies as part of their corporate social responsibility initiatives.

Jho's product line encompasses a wide range of intimate care items, addressing needs from first periods to menopause. This includes tampons, pads, panty liners, menstrual cups, and washable menstrual underwear, all made from GOTS-certified organic cotton, ensuring they are free from chlorine, fragrances, and toxic chemicals. The company also offers complementary products like intimate cleansing gels and soothing balms. A core tenet of Jho's brand identity is its social commitment; it donates a percentage of its revenue (reportedly 1.7%) to several associations supporting women in precarious situations. After securing seed funding totaling approximately $2.17 million by May 2020, the company experienced a period of growth, followed by a strategic restructuring to achieve profitability by the end of 2024 with a reported revenue of €3 million.

Keywords: organic feminine care, menstrual products, direct-to-consumer, e-commerce, subscription box, intimate hygiene, GOTS certified cotton, social impact, FemTech, personal care, Dorothée Barth, Coline Madélénat, healthy living, period care, menstrual cups, menstrual underwear, transparent ingredients, women's health, B Corp, sustainable products, ethical brand