JETSWEAT

JETSWEAT operates as a digital fitness and wellness platform, providing technology solutions for boutique fitness studios to stream their content and for consumers to access a wide variety of workouts. The company was founded in 2017 by Alexandra Dantzig and Erin Frankel. The idea originated from their personal frustrations as busy professionals who struggled to access their favorite boutique fitness classes while traveling. Dantzig's background in finance and Frankel's in media and video production provided a complementary skill set to build a video-based marketplace platform.

Initially, JETSWEAT launched as a business-to-consumer (B2C) iOS app in 2018, offering a marketplace of high-quality boutique fitness classes. This model allowed users to access a curated selection of workouts from various studios. In 2019, the company expanded to a web platform. Recognizing the need for fitness studios to have their own digital presence, JETSWEAT pivoted to a business-to-business (B2B) model. The company now offers a white-label, turnkey solution that empowers studios to scale virtually. This "virtual fitness studio in a box" includes services like online scheduling, payment processing, two-way live-streaming, and personalization. Studios can either join the JETSWEAT marketplace or use the white-label technology to create their own branded subscription service.

For end-users, the platform provides access to hundreds of on-demand and live-streamed classes from over 30 wellness partners across categories like Yoga, HIIT, Pilates, and Meditation. The user experience is personalized through an intake form that captures health data and fitness goals, and a discovery engine that recommends classes based on user preferences. More recently, JETSWEAT has expanded its services into corporate wellness with JETSWEAT Health, targeting employers and insurers to provide fitness and mental health solutions for their members. This offering connects physical fitness with emotional well-being, aiming to make preventative care more accessible. The company generates revenue through consumer subscriptions to its marketplace and by providing its SaaS platform to fitness studios and corporate clients.

Keywords: digital fitness, virtual wellness, B2B SaaS, fitness marketplace, boutique studios, on-demand workouts, live-streaming fitness, corporate wellness, white-label fitness platform, health-tech, personalized fitness, emotional fitness, Alexandra Dantzig, Erin Frankel, virtual studio, fitness technology, employee wellness, digital health, workout streaming, preventative health