
JET8 Social
The world's leading no-code social commerce app development platform for businesses.
Date | Investors | Amount | Round |
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N/A | €0.0 | round | |
N/A | €0.0 | round | |
N/A | €0.0 | round | |
N/A | €0.0 | round | |
N/A | €0.0 | round | |
N/A | $800k | Seed | |
Total Funding | 000k |
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JET8 Social operates as a tokenized peer-to-peer social engagement platform, structured as a Software-as-a-Service (SaaS) for brands, agencies, and influencers. The company was established in 2013 in Singapore by software architect Victor Zabrockis, former Naspers veteran Mike Allen, and Joshua Thomson, who previously led marketing for FC Barcelona in Asia. The founding team's expertise spans app architecture, media, and sports marketing, which shaped the company's focus on user-generated branded content.
The core of JET8's business is to democratize influence by enabling social media users to become paid micro-influencers. The platform allows users to create content, such as selfies and videos, and enhance them with branded assets like frames and stickers. For every like, comment, and share this content generates on various social media networks, the creator earns rewards in the form of JET8's social currency, initially called JETS and later JETPoints. This model provides a direct channel for brands to engage with consumers, moving away from traditional disruptive advertising.
Revenue is generated by charging brands for this direct peer-to-peer engagement. While the initial engagement is a paid media transaction, any subsequent sharing and viral spread are tracked and credited to the brand at no extra cost, offering significant reach. The company serves major multinational clients, including Nestlé, Pepsi, Coca-Cola, P&G, and Unilever, by providing them with a dashboard for real-time consumer data and campaign tracking. This data includes valuable demographic and behavioral insights. The platform's business model is built around a token-based, peer-to-peer marketing ecosystem. In 2018, the company launched its J8T token on the blockchain to enhance transparency, security, and global accessibility. These tokens, along with JETPoints, can be redeemed for products at over 30,000 retail stores, such as 7-Eleven, Watsons, and Circle K, primarily in Southeast Asia and South Africa.
JET8's product suite includes customizable, white-labeled applications (APPaaS - Application as a Service) that allow brands and communities, from sports clubs to NGOs, to have their own mobile platforms for engaging with their audiences. This service provides a dedicated environment for interaction, content creation, and direct sales. In February 2019, the company launched the JET8 Wallet, a secure app for users to store J8T tokens, receive JETPoints, and purchase goods, further integrating its social currency into everyday commerce. Keywords: social engagement, tokenized marketing, micro-influencers, user-generated content, brand engagement, social currency, peer-to-peer marketing, APPaaS, social commerce, digital wallet, mobile engagement, influencer marketing, data ownership, customer rewards, blockchain marketing, native advertising, social analytics, white-label apps, brand loyalty, peer-to-peer engagement