Jendela360

Jendela360 operates as an online-to-offline property technology platform in Indonesia, aiming to streamline the rental and sales process for apartments. Founded in 2016 by Daniel Rannu, Kiki Guzali, and Ade Indra, the company emerged from the founders' personal frustrations with the inefficiencies of the local apartment rental market, both as a tenant and an owner. CEO Daniel Rannu, a medical doctor by education, transitioned into entrepreneurship, having previously launched other startups, including an e-commerce site for magic equipment. His journey from a modest background, requiring scholarships to fund his and his brothers' higher education, shaped his business principles. The founding team also includes Kiki Guzali, who has a background as a real estate consultant, and Ade Indra, who brings experience from the hospitality industry.

The company's business model is designed as a full-service digital brokerage, managing the entire transaction process from listing to payment, which allows for higher margins compared to a simple marketplace model. This end-to-end approach serves both property owners and seekers. For owners, Jendela360 handles advertising, photography, client communication, unit viewings, and transactions, charging a profit-sharing fee of 8% from the rental value and 2-3% from sales, only if the transaction is completed through their platform. For tenants and buyers, the platform provides verified listings with comprehensive, transparent information to solve issues like poor-quality photos and unresponsive agents. A key feature since its inception has been the use of 360-degree virtual tours, a first in the Indonesian property market, allowing potential clients to explore units online thoroughly.

Initially focused on long-term apartment rentals, the COVID-19 pandemic prompted Jendela360 to expand its services into the short-term rental and property sales markets sooner than planned. This pivot proved successful, leading to significant growth. The platform addresses common pain points for renters by offering a single point of contact with a dedicated representative, installment payment options for up to 12 months, and digital contract signing. In addition to virtual tours, the company utilizes an AI-driven price prediction system. The business operates primarily in major Indonesian cities like Jakarta, Tangerang, Bekasi, and Depok, with its main audience located in Indonesia.

Jendela360 has secured multiple funding rounds to fuel its expansion. After a seed round in 2018, it raised US$1 million in a pre-Series A round in June 2020, led by Beenext. This was followed by a strategic investment in February 2022 from an affiliate of the Sinar Mas Group, one of Indonesia's largest property developers. Most recently, the company announced a $2.7 million Series A funding round in August 2024. These funds are directed towards enhancing its online-to-offline (O2O) approach by recruiting and training real estate agents, expanding its operational footprint nationwide, and further developing its technology. Keywords: Jendela360, proptech Indonesia, apartment rental Jakarta, property sales Indonesia, real estate technology, Daniel Rannu, Kiki Guzali, Ade Indra, virtual tour property, O2O real estate, apartment leasing, property management, real estate investment, Indonesian property market, Beenext, Sinar Mas Group, digital brokerage, apartment finder, property transaction platform, real estate marketplace, sewa apartemen, jual apartemen, proptech startup, Jakarta real estate