JENDAYA
A luxury e-commerce platform connecting global brands with the African market and showcasing African designers to the world.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | £1.0m | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 107 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Jendaya is a luxury e-commerce platform that connects global luxury brands with the African continent and showcases African brands to the rest of the world. The company operates as a marketplace, emulating the editorial content of Net-a-porter and the marketplace model of Farfetch, to provide a curated selection of luxury goods to a global audience.
Jendaya's business model focuses on providing a gateway for international luxury brands to enter the African market, while also giving a global platform to African designers. The company serves a dual clientele: consumers worldwide interested in luxury fashion, and both established and emerging designers from Africa and beyond. The platform makes money by taking a commission on the sales made through its marketplace. By focusing on the growing African luxury market and the increasing global interest in African fashion, Jendaya has positioned itself in a niche yet expanding segment of the e-commerce industry.
Keywords: luxury e-commerce, African fashion, global marketplace, designer clothing, online retail, fashion platform, luxury brands, emerging designers, cultural commerce, fashion technology