Shanghai Xianyao Display Technology

Shanghai Xianyao Display Technology, operating as Jade Bird Display (JBD), is a specialized manufacturer focused on MicroLED microdisplay technology for the augmented reality (AR) and automotive markets. The company was founded in 2015 by Dr. Qiming Li, who serves as CEO. Dr. Li holds a Ph.D. in Chemical Engineering and is an expert in III-V compound semiconductor materials and optoelectrical devices, with prior experience as a technical member at Sandia National Laboratories. This background in semiconductor materials is foundational to JBD's work in creating ultra-small, high-brightness display panels.

JBD operates on an integrated design and manufacturing model, controlling the entire production process from backplane and integrated circuit (IC) design to MOCVD material growth, manufacturing, packaging, and testing. The company's business revolves around supplying its proprietary MicroLED components to other original equipment manufacturers (OEMs) and technology companies. It generates revenue through the sale of its display panels, projectors, and development kits. The company has secured significant strategic investments from major corporations including Alibaba, Samsung, BYD, Ant Group, and Geely, which also collaborates with JBD on automotive applications.

The company's core products are its active-matrix MicroLED (AM-µLED) microdisplays, which are among the smallest and brightest in the world. A key product is the 0.13-inch VGA (640x480) monochrome display, which boasts a brightness of up to 10 million nits for the green variant while consuming only about 60 milliwatts of power. JBD offers these in monochrome (red, green, and blue) and has developed polychrome projectors that combine three monochrome panels with an x-cube prism to create a full-color image. These products are engineered for near-eye display applications where small size, low power consumption, and high brightness are critical, such as AR smart glasses, automotive heads-up displays (HUDs), and sports optics. The company has established partnerships with AR firms like WaveOptics (owned by Snap), Dispelix, and XPANCEO to integrate its displays into AR glasses and even smart contact lenses.

Since its inception, JBD has reached several key milestones. In 2020, it became the first company to commercially produce MicroLED microdisplays. By 2021, its revenue growth rate exceeded 50% with cumulative shipments surpassing one million microdisplays. A significant operational expansion occurred with the establishment of a large-scale production facility in Hefei, which started production in 2023 and has a target annual capacity of 120 million panels. JBD has also made significant technical strides, including improving manufacturing yields by drastically reducing defective pixels per panel and developing a new red MicroLED emitter with enhanced brightness.

Keywords: MicroLED, Jade Bird Display, JBD, microdisplay, augmented reality, AR smart glasses, near-eye display, Qiming Li, semiconductor, heads-up display, HUD, optical engines, AM-µLED, waveguide, display technology, polychrome projector, monochrome display, automotive displays, wearable technology, display manufacturing, optoelectronics, III-V compound semiconductor, Hefei, display panel, light engine