Japal

Japal operates as an e-commerce as a service (EaaS) platform, providing a digital storefront and comprehensive operational support for consumer brands in Italy. Founded in 2018 by Paolo Broglia (CEO), Jacopo Moschini (COO), and Jacopo Paoletti, the Milan-based company originated as a spin-off from the digital agency MyChicJungle. The firm acts as a centralized hub for the online sales activities of its partner brands, managing everything from logistics to customer service, which allows brands to outsource their direct-to-consumer operations.

The business model serves both B2C and B2B clients. For individual consumers, Japal is a marketplace where they can purchase the complete product range from well-known brands, an offering often more extensive than what is available in physical supermarkets. For business customers, the platform provides an outsourcing service for purchasing traditional items without minimum order quantities. Japal's revenue is generated through its EaaS solutions for brands, enabling them to establish a direct sales channel. Key milestones include raising €300K in April 2020 and securing a further €250K convertible financing from Intesa Sanpaolo in December 2020. In February 2020, the company launched a custom Content Management System and enhanced its logistics to handle higher order volumes, while also implementing traffic analysis tools to provide brands with real-time data on customer purchasing behavior.

The service offers brands a fully managed online store with integrated logistics, which can be set up in under three weeks. This allows brands like San Carlo, Bonomelli, and Valsoia to sell their entire product assortments directly to consumers across Italy and Europe. One of the platform's key benefits for consumers is the immediate availability of a brand's full range of products, such as offering two hundred varieties of a spice brand compared to the thirty typically found in a supermarket. For its brand partners, Japal provides a controllable, reliable, and measurable way to manage online sales and gain valuable market insights. Keywords: E-commerce as a Service, EaaS, direct-to-consumer, B2C e-commerce, B2B marketplace, consumer goods platform, online retail, logistics outsourcing, Italian startups, Milan e-commerce, brand marketplace, online grocery, FMCG e-commerce, Paolo Broglia, Jacopo Moschini, digital storefront, order fulfillment, e-commerce solutions, consumer product sales, online brand management