Jampp
Performance marketing platform for acquiring and retargeting mobile customers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| GBP | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 47 % | 12 % | (25 %) | 46 % | (15 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (12 %) | (7 %) | (8 %) | (11 %) | (4 %) | 6 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Jampp operates as a programmatic advertising platform focused on driving growth for mobile applications. The company was founded in 2013 by Diego Meller, Martin Anazco, and Gabriel Oyarzabal, starting in Latin America before expanding globally. Meller and Anazco had previous entrepreneurial experience, having co-founded other ventures like Atommica, The Whuffie Bank, and Livra Panels.
The firm provides a full-funnel programmatic platform that addresses both user acquisition and retargeting to engage existing users. It serves a diverse client base across various sectors, including fintech, e-commerce, and gaming, with notable customers like Didi and PocketGems. The business model is centered on leveraging machine learning and real-time bidding to purchase ad placements programmatically. Jampp's technology analyzes contextual and behavioral signals to deliver targeted advertising and drive in-app purchases and other conversions for its clients. The platform processes a high volume of data, analyzing over 120 billion ad requests daily to optimize campaign performance.
Key features of Jampp's service include Dynamic Creative Optimization (DCO), which automatically finds the best ad variations, predictive bidding, geolocated ads, and always-on lift measurement to demonstrate campaign effectiveness. It also offers solutions for the post-IDFA era, providing detailed reporting for Apple's SKAdNetwork. In June 2021, Jampp was acquired by Affle, a global technology company, for approximately $41.3 million. This acquisition was aimed at strengthening Affle's cost-per-converted-user (CPCU) business model and expanding its reach into markets like the US and Latin America.
Keywords: programmatic advertising, mobile app marketing, user acquisition, app retargeting, adtech, demand-side platform, mobile advertising, real-time bidding, Dynamic Creative Optimization, in-app engagement, mobile commerce, fintech advertising, gaming marketing, customer lifecycle marketing, Affle, CPCU, SKAdNetwork, performance marketing, mobile growth, contextual advertising