Jamango!

Jamango! is an Irish gaming technology company positioning itself in the burgeoning user-generated content (UGC) sector of the browser-based gaming market. The company was established in 2022 by serial entrepreneurs Adam Dalton, Richard Whelan, and Jeremy Klarenbeek. The founding team combines previous startup success with a passion for gaming; Dalton co-founded the edtech platform Robotify, which was acquired in 2021, while Whelan's interest in game development stemmed from a desire to lower the high barrier to entry for new creators. The team's collective experience is further bolstered by staff who have worked on major game titles like FIFA, The Sims, and Star Wars Battlefront.

The core of Jamango's offering is a browser-native platform that enables users to create, play, and share games without needing to download software. This model targets a wide audience, from hobbyists to aspiring developers, by removing technical hurdles such as coding and 3D modeling. The platform features a familiar block-based building system, similar to Minecraft, but adds a no-code editor that allows creators to program game logic and sculpt blocks for unique aesthetics. This creates an immersive experience where the tools are integrated directly into the game. The business operates on a B2C model, tapping into a market of amateur creators often excluded by more complex game development tools. By being browser-first, Jamango! aims for inherent social engagement and seamless updates.

In May 2024, the company secured a significant milestone by raising $2.5 million in a pre-seed funding round. The round was co-led by Elkstone Partners and Delta Partners, with participation from notable angel investors, including Brian Caulfield and Brendan O'Driscoll. This capital is being used to accelerate platform development ahead of a global launch planned for later in 2024. The company is currently operating a closed alpha with a select community of creators. Jamango's strategy focuses on empowering creators first, aiming to build a community-led ecosystem where users can build worlds, create games, tell stories, and grow their own social followings on the platform.

Keywords: user-generated content, game creation platform, no-code game development, browser-based games, online gaming, block-based building, game creators, social gaming, game development tools, Irish startup, Adam Dalton, Richard Whelan, Jeremy Klarenbeek, Elkstone Partners, Delta Partners, instant gaming, game engine, world building, creator economy, gaming community