Jam

Jam operates as a conversational media platform leveraging artificial intelligence to engage primarily with the 15-25 age demographic. Founded in 2012 by Marjolaine Grondin and Hugo Lepetit, the company initially began as a social platform to connect students while Grondin was studying at the University of California, Berkeley. A significant pivot occurred in 2015, transforming the service into a chatbot-driven media outlet before the widespread popularity of bots.

The core of Jam's service is an AI-powered chatbot, accessible via platforms like Facebook Messenger, that delivers daily content and information to users. The interaction is designed to mimic a natural conversation, using short sentences, humor, emojis, and GIFs to discuss current events and various topics, from finding housing and jobs to entertainment recommendations. This approach fosters high engagement rates, with conversations averaging two minutes. The platform functions as a B2B and B2C enterprise. For consumers, it acts as a virtual assistant for daily life inquiries. For businesses, Jam provides a unique channel for market research and branded content distribution targeted at the younger generation.

The company's revenue model is centered on collaborating with brands in three main ways: creating conversational brand content, conducting polls and surveys to gather insights on the youth market, and developing white-label conversational media for companies. This allows brands such as Société Générale and MAIF to connect with a younger audience in an interactive format. In February 2022, Jam was acquired by June Marketing, and now operates as a subsidiary of the group.

Keywords: conversational media, chatbot, artificial intelligence, youth marketing, Gen Z engagement, market research, brand content, B2B2C platform, media technology, mobile messaging, Marjolaine Grondin, student services, content distribution, digital media, user engagement, conversational AI, data collection, marketing insights, mobile assistant, June Marketing