Jaipur Watch Company

Jaipur Watch Company, founded in 2013 by Gaurav Mehta, operates as India's first bespoke and micro-luxury watch brand. The company was born from Mehta's personal passion for history and numismatics, which began in his childhood as a collector of coins and stamps. This interest, combined with a Master's in Risk Management from Nottingham University, evolved into a vision to create timepieces that encapsulate Indian heritage. Mehta's journey started by tinkering with his father's tools and placing a pre-British era coin into a watch, an act of curiosity that sparked the brand's core concept. Initial funding of ₹30 lakh was raised through personal means, including the sale of his car.

The company's business model is centered on creating handcrafted, limited-edition timepieces that serve as wearable art and historical artifacts. It caters to connoisseurs of fine living and individuals with an appreciation for art and design. Revenue is generated through direct-to-consumer sales via its website, online luxury marketplaces like Tata Cliq Luxury, and a growing network of physical retail stores. A significant milestone was an appearance on Shark Tank India in 2022, which substantially increased the brand's visibility. The company has since adopted a franchise-owned, company-operated (FOCO) model for retail expansion, opening stores in premium malls to enhance its physical presence. For the fiscal year ending March 31, 2024, the company reported revenue of ₹5.72 crore.

Jaipur Watch Company's product portfolio is distinguished by its use of authentic historical elements. The flagship products are its 'coin watches', which feature dials made from genuine pre-British and British-era coins, such as the King George VI one rupee coin. The company procures these historical coins from collectors and numismatic societies. Beyond coins, the watches incorporate other unique materials like vintage postage stamps, hand-painted Pichhwai art, peacock feathers, and 3D-printed elements, with some collections inspired by the works of artist Raja Ravi Varma. The company offers two main product lines: a 'Pret' collection with prices ranging from approximately ₹20,000 to ₹55,000, and a 'Bespoke' service for custom-made watches, including 18-carat gold pieces, which can range from ₹1.5 lakh to ₹24 lakh. While the designs are deeply rooted in Indian heritage, the timepieces are powered by imported Japanese or Swiss movements to ensure mechanical quality.

Keywords: bespoke watches, luxury timepieces, Indian watch brand, numismatic watches, coin watches, Gaurav Mehta, handcrafted watches, limited edition watches, heritage watches, Make in India, custom watches, horology, Pichhwai art watches, watch manufacturing, luxury goods, Indian craftsmanship, historical artifacts, collectible watches, bespoke jewelry, Jaipur craftsmanship