JagTag

JagTag operated as a mobile marketing company with a specialized focus on delivering rich digital media to mobile devices. Founded in 2007 by Ed Jordan, who also served as the CEO, the company was established to overcome the limitations of early mobile technology, where many devices lacked app installation capabilities or reliable mobile web access.

The company's core service revolved around a proprietary 2D barcode technology. Unlike standard QR codes of the era which required a specific scanner application, JagTag's system was designed to be universally accessible. Consumers could simply take a picture of a JagTag barcode found on various print materials and send it via MMS or email to a designated short code or address. In response, they would receive multimedia content such as videos, images, audio, or text directly to their phone's inbox, with the content automatically optimized for their specific device. This approach catered to both standard feature phones and smartphones, significantly broadening the potential reach for marketing campaigns. The business model was service-oriented, with JagTag assisting clients in campaign development, response management, and providing analytics.

JagTag's client portfolio included major brands like 20th Century Fox, Dell, Unilever, Pepsi, and IBM. In February 2011, the company expanded its platform to also power traditional QR codes, allowing them to deliver the same rich, app-free media experience. A significant milestone occurred in July 2011 when Augme Technologies acquired JagTag for $5.25 million. The acquisition was driven by a strategy to combine JagTag's technology, intellectual property, and client base with Augme's Ad Life platform, aiming to create a comprehensive mobile marketing provider. Following the acquisition, JagTag's CEO, Ed Jordan, transitioned to the role of Chief Financial Officer at Augme.

Keywords: mobile marketing, 2D barcode, MMS marketing, feature phone marketing, rich media delivery, mobile advertising, digital media, mobile content delivery, QR code advertising, multimedia messaging, ad-tech, mobile engagement, brand marketing, mobile campaign analytics, customer engagement, Augme Technologies, Ed Jordan