IZofy.com

IZofy.com operates as a global online marketplace focused on the occult sciences, a sector with a substantial international market. Founded in December 2014 by Rohit K Singhania, Anirudh Singhania, and Namit Rai Surana, the Kolkata-based company officially commenced operations in June 2015. The founding team brought a diverse skill set to the venture; Rohit K Singhania, also known as Mr. iZO, left a decade-long banking career to pursue his passion for numerology and astrology, while Namit Rai Surana contributed valuable software and analytics experience from his time at major tech companies like IBM and Facebook.

The platform's core business is to connect a global user base with experts in various esoteric disciplines, including astrologers, numerologists, tarot card readers, palmists, Vaastu consultants, psychics, and healers. IZofy addresses a key market inefficiency by providing a technological bridge for practitioners who may not be tech-savvy, enabling them to market their services to a worldwide audience and overcome geographical limitations. For consumers, the platform aims to solve the problem of finding credible and authentic experts by implementing a rating mechanism for its specialists. Revenue is generated through consultations, with the platform facilitating connections for services like written reports or phone consultations. A distinctive feature is the "Post a Problem" tool, which allows users to post a query and let experts bid for the opportunity to provide a solution, creating a cost-effective reverse-bidding environment.

IZofy offers a range of services and products. Beyond paid consultations, it provides a host of free tools to attract and engage users, such as detailed numerology reports, daily horoscopes, and numerous calculators for things like name numbers, car numbers, love compatibility, and baby names. In January 2016, the company launched a mobile application for Android, enhancing accessibility with personalized features like 'Tip of the Day' and 'Numeropedia', which are customized based on a user's name and birth date. The company secured an undisclosed amount of seed funding in a round led by Prime Capital Markets Ltd., which was allocated towards product development, technology acquisition, and marketing.

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