Izenda

Izenda operates as a provider of embedded business intelligence and analytics software, specifically designed for original equipment manufacturers (OEMs) and independent software vendors (ISVs). The company was founded in 2002 by Sanjay Bhatia, who was motivated by the complexity of existing reporting databases. This frustration led to the development of a web-based reporting solution, patented in 2006, which shifted the company's trajectory and catered to the growing need for more agile business intelligence. A significant milestone was achieved in August 2014 when Izenda secured $3 million in a growth equity round, which was intended to fuel its expansion and enhance its market share in the business intelligence and analytics sector.

The company's business model is centered on a subscription-based, OEM-friendly license that permits unlimited distribution of its software embedded within a client's application. This allows software companies to integrate self-service analytics, such as reports, dashboards, and visualizations, directly into their own products, maintaining a consistent look and feel for the end-user. The platform is built on a three-tier embedded architecture that can be deployed on-premise, in the cloud, or in a hybrid model. It connects in real-time to various data sources like SQL Server, Oracle, and MySQL without needing a separate data warehouse. This enables end-users to perform data discovery and generate ad-hoc reports without deep technical expertise.

Izenda's product provides a suite of tools that allows users to create and customize dashboards, generate real-time reports, and build a variety of data visualizations, including charts, maps, and gauges, through a drag-and-drop interface. A key feature is its white-labeling capability, which allows clients to brand the analytics platform as their own. The architecture is highly configurable, with an open front-end and web API that allows for deep customization to match the host application. The platform also includes a 'fusion driver' that can blend data from multiple sources in real-time. In April 2021, Izenda was acquired by insightsoftware and subsequently merged with Logi Analytics, another embedded analytics provider, to broaden its capabilities and market reach.

Keywords: embedded analytics, business intelligence, data visualization, self-service reporting, OEM analytics, white-label BI, ad-hoc reporting, dashboard software, data discovery, ISV analytics, SQL analytics, real-time data, data integration, application intelligence, embedded BI, software vendor solutions, report generation, custom dashboards, interactive reports, data blending