Ivyrevel
Ivyrevel is a Stockholm based, young and driven fashion brand with sky high ambitions and grand plans for world domination.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 Valuation: €0.0 5.4x EV/Revenue -8.4x EV/EBITDA | round | |
* | SEK20.0m | Early VC | |
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 169 % | 118 % | (13 %) | (25 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (71 %) | (65 %) | (6 %) | (18 %) | (69 %) |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (72 %) | (67 %) | (6 %) | (18 %) | (70 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Ivyrevel was a digital-only fashion house for women, founded in Stockholm in 2012 by Dejan Subosic, Aleksandar Subosic, Gustav Springfeldt, and prominent Swedish fashion influencer Kenza Zouiten. The company aimed to merge fashion with technology, positioning itself as a brand for the digital generation. One of its core strategies involved using data analysis and algorithms to guide the design process and predict fashion trends.
The business operated on a direct-to-consumer model, selling apparel and accessories exclusively through its global e-commerce website. Its product lines included dresses, tops, leather jackets, shoes, bags, and jewelry, with many items released as limited-edition collections to create a sense of uniqueness. Prices were positioned in the affordable luxury segment, with items ranging from around $25 for tops to over $800 for embellished leather pieces. The target market was digitally-native young women who are active on social media.
A significant milestone for Ivyrevel was securing investment and strategic support from H&M Group and PayPal in 2016, which facilitated its global launch. H&M provided production and strategic advice, while PayPal acted as an advisor for payment and distribution. In 2017, the company embarked on a high-profile collaboration with Google called "Coded Couture." This project involved an Android app that used Google's Awareness API to collect user data—such as location, weather, and daily activities—over a week. This data was then used to algorithmically design a unique, personalized "Data Dress" for the user to purchase. Despite these ventures and further investment from Zalando, the company faced financial difficulties. After an attempted corporate reconstruction, Ivyrevel filed for bankruptcy in early 2021, citing the economic impact of the COVID-19 pandemic as the final blow.
Keywords: digital fashion, data-driven design, fashion tech, e-commerce apparel, direct-to-consumer fashion, influencer brand, Kenza Zouiten, H&M CO:LAB, Coded Couture, personalized clothing, online fashion retail, Swedish fashion, affordable luxury, social media marketing, algorithm-based design, tech-infused apparel, women's fashion, Ivyrevel bankruptcy, Google Awareness API, fashion startup