IVY & OAK

IVY & OAK is a Berlin-based, direct-to-consumer fashion label specializing in contemporary occasionwear. Founded in 2016 by Caroline Gentz, the company was established to offer a high-quality, sustainable alternative to fast fashion. Gentz, who serves as CEO, brought diverse experience from the fashion industry to her venture, including roles in brand management and design at Zalando.

The brand's core philosophy centers on creating timeless, durable, and inspiring apparel that transcends seasonal trends. It operates primarily through its own online shop and various European fashion platforms, targeting women who value quality, minimalist design, and conscious consumption. The business model focuses on a direct-to-consumer approach which allows for more transparent pricing. Its product catalog is centered on occasionwear, including bridal dresses, but also extends to casual wear, officewear, and accessories. In 2018, the company received a significant €5 million investment, primarily from Brightfolk, an investment firm under the umbrella of Bestseller's holding company, Heartland, to fuel its international growth.

IVY & OAK places a strong emphasis on sustainability, using lower-impact materials like organic cotton and aiming to reuse textile offcuts to minimize waste. The company is committed to responsible production, transparency in its processes, and creating fashion with a positive impact on people and the planet. This focus on quality craftsmanship and sustainability is a key differentiator in a competitive market.

Keywords: occasionwear, sustainable fashion, direct-to-consumer, contemporary apparel, timeless design, bridal wear, women's fashion, Berlin fashion, responsible production, minimalist aesthetic, quality craftsmanship, conscious consumption, online fashion retail, European fashion brand, slow fashion, eco-friendly clothing, modern tailoring, classic elegance, womenswear, durable clothing