iVast

iVast was a technology company that provided MPEG-4 software to enable interactive features and functionality for broadband content. In a notable 2001 collaboration, the company worked with FOXSports.com to enhance its website with rich, interactive experiences for sports fans. The goal of this partnership was to entertain viewers, promote television programming, and create new revenue opportunities, such as subscription-based services for specialized content. iVast's technology was positioned as an economically viable delivery system for content owners to engage their audience. Jeff Benrey served as the vice president of Marketing for the company during this period.

Keywords: MPEG-4 software, interactive content, broadband technology, streaming media, digital video, content delivery, online entertainment, interactive features, web functionality, subscription services, revenue opportunities, user engagement