IUNU

IUNU is an agricultural technology company, founded in Seattle in 2013 by Adam Greenberg and Matt King, that specializes in AI-powered solutions for the controlled environment agriculture (CEA) sector. Greenberg, the company's CEO, is the son of a botanist and a former Amazon employee, while King, the CTO, previously worked on manufacturing systems at Boeing. Their combined expertise in botany, technology, and computer vision laid the groundwork for the company's focus.

The company's flagship product is LUNA, a comprehensive greenhouse management platform. It employs a system of autonomous, rail-mounted cameras and canopy-level sensors to continuously monitor every plant. By leveraging AI, computer vision, and machine learning, LUNA captures and analyzes vast amounts of plant-level data in real-time. This allows the system to detect subtle changes in plant health, identify potential issues like pests or disease, and provide growers with actionable insights to optimize crop steering, quality, and profitability. The platform integrates with existing greenhouse control and ERP systems to unify data from climate, labor, and crop performance into a single dashboard. Clients are primarily large-scale commercial greenhouse operators growing high-value crops like tomatoes, cucumbers, peppers, and leafy greens.

IUNU's business model is centered on a subscription-based service for the LUNA platform, which includes both the software and the necessary hardware components. This approach provides recurring revenue and allows for scalable deployment across greenhouses of varying sizes. The company has demonstrated significant growth, including a 330% expansion in its vine-crop segment. Strategic acquisitions have been key to its expansion. In 2021, IUNU acquired CropWalk, a pest management consultancy, and Artemis, a cultivation management platform, to create a comprehensive, AI-driven platform for managing all greenhouse operations—from inventory and production planning to food safety and labor tracking.

The company has successfully raised a total of $94.2M in funding over several rounds. A recent Series B round in April 2025 secured $20 million, led by S2G Investments, to fuel expansion into North American and European markets and to grow its commercial and engineering teams. This financial backing underscores investor confidence in IUNU's approach to applying data-driven manufacturing principles to agriculture, transforming greenhouses into more efficient and predictable production facilities.

Keywords: greenhouse management, controlled environment agriculture, agtech, computer vision, AI in agriculture, LUNA AI, crop monitoring, precision agriculture, horticulture technology, Adam Greenberg, cultivation management, indoor farming, smart farming, plant-level data, yield forecasting, automated crop management, agricultural analytics, sustainable agriculture, greenhouse automation, food technology