itrac LLC

itrac LLC, now operating as Alatus Solutions, is a marketing technology (MarTech) firm that provides specialized solutions for dental practices and Dental Support Organizations (DSOs) across the United States. Originally founded in 1995 as Tyson Steele Associates by Tyson and Gjusta Steele, the company was the first boutique marketing and advisory firm in the U.S. exclusively for the dental industry. In 2021, Steve Karasick was appointed CEO and has since guided the company through an aggressive M&A strategy.

The company's business model is centered on providing a comprehensive portfolio of services through its family of brands: Amplify360, illumitrac Software®, and DentalPost. Alatus Solutions serves dental practices and DSOs, offering solutions for marketing, creating in-house membership clubs, and hiring. Revenue is generated through these specialized services, which include digital marketing, practice growth strategies, and access to a large dental professional job board.

Alatus Solutions' core offerings are delivered through its distinct brands. Amplify360, formed from the merger of Dental Revolution and SmartBox Dental, provides personalized marketing strategies and services like website design, SEO, and call tracking. The illumitrac software is a cloud-based platform that enables dental practices to create and manage their own white-label patient membership clubs, shifting away from a reliance on insurance. DentalPost is a major recruitment platform in the dental industry, offering a job board and career development tools for dental professionals.

Keywords: dental practice management, MarTech, dental marketing, patient membership software, dental recruiting, DSO solutions, practice growth, healthcare marketing, illumitrac, Amplify360, DentalPost, Tyson Steele Associates, dental advisory, digital marketing for dentists, dental hiring, dental career platform, subscription dentistry, dental practice optimization, healthcare SaaS, dental business solutions