itsmydata GmbH
It's My Data - The first consumer-powered data management platform revolutionizing the data economy.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | $100k | Seed | |
| Total Funding | 000k | ||
| EUR | 2019 | 2020 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| % profit margin | - | (12902 %) |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
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itsmydata GmbH, founded in Munich in 2017, operates a platform designed to enhance data sovereignty for individuals. The company was established by Michael Giese and Alexander Sieverts. The founders' backgrounds are deeply rooted in the data industry; Giese previously worked for major insurance companies and the German credit bureau Schufa, while Sieverts was the CEO of a data analysis firm. Their collaboration began at a conference in 2006, leading to a long-standing professional relationship that culminated in the creation of itsmydata.
The core of itsmydata's business is a data portal that empowers users to centrally manage their personal data collected by various companies. Operating under a B2C model, the platform serves individual consumers, enabling them to request, view, and control their data from over 100 listed companies, credit agencies, and social networks. This service is positioned within the context of data privacy regulations like GDPR, which grant individuals the right to data portability. Users can decide whether to keep their data, request its deletion, or consent to share it with businesses in an anonymized and encrypted format.
The company's revenue model involves multiple streams. For consumers, itsmydata offers paid services such as a "Premium Credit Pass" (BonitätsPass), which aggregates data from multiple German credit agencies (Creditreform Boniversum, Experian, and Regis24) into a single certificate for a fee. This product is marketed as a comprehensive and privacy-protecting alternative for situations like rental applications. For its business clients, itsmydata facilitates access to high-quality, user-consented data for developing personalized products and services. When a user agrees to share data, itsmydata charges a transaction fee to the purchasing company. The platform emphasizes a fair data exchange, allowing businesses to gain deeper insights based on voluntarily shared, verified user data, which can include everything from credit ratings to shopping habits.
Keywords: data sovereignty, personal data management, GDPR, data portability, credit reporting, BonitätsPass, data monetization, privacy platform, consumer data control, data transparency, credit score, data marketplace, Michael Giese, Alexander Sieverts, Schufa alternative, data ethics, identity verification, consumer credit, data privacy tools, rental application credit check