ADDX is a Singapore-based financial technology startup that democratizes access to private market investments. Traditionally, these investment opportunities were only available to the ultra-affluent and institutional investors. However, ADDX has made it possible for individual investors to participate in these wealth-building opportunities with minimum investments starting from $5,000.

The company operates in the private equity market, which has consistently outperformed public market equivalents by an average of 10% more returns annually since 2000. ADDX allows investors to diversify their portfolios with a mix of public and private market investments, enhancing their potential for better returns. The company suggests a portfolio allocation of 30% to private markets, a strategy designed for modern financial goals.

ADDX's business model is centered around providing a platform for investors to select from various investment strategies that align with their financial goals, whether it's savings, retirement, or legacy planning. The platform allows investors to invest in fractions, enabling them to build a holistic portfolio and balance risks and rewards.

The company also offers the flexibility to trade and cash out as little as $100 at any time, giving investors the freedom to adjust their investments as their goals change. ADDX is licensed and regulated by the Monetary Authority of Singapore and is ISO/IEC 27001:2013 certified, ensuring a secure and reliable platform for its users.

Keywords: Private Markets, Accessible Investing, Portfolio Diversification, Private Equity, Investment Strategies, Fractional Investing, Financial Goals, Trading Flexibility, Regulated Platform, Wealth Building.