iSnap
Seamlessly connecting offline and online experiences.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
| N/A | $1.0m | Series A | |
| Total Funding | 000k | ||
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iSnap has transitioned from its origins as a photo booth solution to a broader customer marketing platform. Founded in 2010, the company initially offered photo booths designed to help marketers engage with customers in physical locations. This early iteration allowed brands to capture customer photos, which users could then download from the brand's page, facilitating targeted promotions. The hardware featured a steel enclosure and industrial-grade parts, with options for custom branding.
The company now operates as a Software-as-a-Service (SaaS) platform that enables businesses to collect and utilize customer-generated photos and videos to create stories and reviews. This positions iSnap in the advertising, analytics, and social media markets, serving brands that want to leverage user-generated content for more authentic marketing. The business model is centered on providing tools for brands to harness customer advocacy and build trust through authentic feedback. On May 20, 2014, the company secured $1.00M in a Seed Round investment, indicating early confidence in its business model. While one source indicates the company is deadpooled and was founded in 2002 by Alexander Lowe, another source from 2023 still describes it as an active SAAS platform founded in 2010.
The platform's core function is to aggregate user-generated content, allowing brands to curate and display this social proof on their own digital properties. This addresses a key marketing need by transforming customer feedback and social media posts into marketing assets. By focusing on authentic customer experiences, the platform helps brands increase engagement and build social proof. The service is designed for businesses looking to integrate genuine customer testimonials and visual content into their marketing strategies. Keywords: customer marketing, user-generated content, SaaS, brand advocacy, photo booth marketing, customer engagement, social media aggregation, customer reviews, video testimonials, marketing analytics, customer feedback, digital marketing, content curation, visual marketing, social proof, advertising technology, customer stories, brand loyalty, marketing platform, analytics