Beijing Biscuit Technology
An enterprise content creative cloud platform providing online photo editing and graphic design tools for designing.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
* | N/A | N/A | Series B |
| Total Funding | 000k | ||
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Beijing Biscuit Technology Co., Ltd., operating under the brand “iSheji,” was established on June 27, 2018. The company positions itself as a content technology platform, providing a comprehensive suite of tools for enterprise marketing design. The firm was co-founded by CEO Zhao Chong, a serial entrepreneur with a background at Sina Corp, and Wang Zhentong, who brings over a decade of creative experience from roles at major advertising agencies like Dentsu and JWT, as well as the internet company Phoenix New Media.
The company's core offering is a cloud-based platform that integrates creative supply, content storage, online editing, marketing collaboration, and brand asset management. This one-stop solution is designed to streamline the entire creative and design process for businesses. It features a proprietary image engine, a library of copyrighted materials, and tools for design delivery, marketing distribution, and data analytics. The platform, branded as isheji.com, provides users with hundreds of thousands of commercially licensed templates for various applications, including social media graphics, presentations, and e-commerce visuals, which can be edited with a simple drag-and-drop interface. More recently, the company has expanded its product line to include "AiPPT," an AI-driven tool for generating presentations.
Beijing Biscuit Technology primarily serves enterprise clients, helping them to improve efficiency and manage creative content securely. Its business model appears to be SaaS-based, offering solutions for the entire content creation lifecycle, from initial design to final data analysis. The company has successfully raised capital to fuel its growth, completing a Series B funding round in May 2024 with investment from 36Kr, Starchain Capital, and Visual China Group.
Keywords: content technology, enterprise marketing design, SaaS, brand asset management, online design tool, marketing collaboration, creative supply chain, iSheji, AiPPT, Zhao Chong, Wang Zhentong, cloud-based design, digital asset management, marketing automation, visual content creation, presentation generator, Series B, 36Kr, Visual China Group, Starchain Capital