IsCool Entertainment

Founded in 2001, IsCool Entertainment is a Paris-based studio that develops and publishes free-to-play mobile games, with a specific focus on the word and card game segments. The company operates in the casual gaming market, creating social games for a global audience distributed on the Apple App Store and Google Play Store. Its business model is centered around in-app purchases and in-app advertising, with approximately 70% of its revenue generated from ads.

The studio is responsible for a portfolio of successful titles, including "Garden of Words," which has garnered over 25 million installs, "Wordox," "Belote Multiplayer," and "Bouquet of Words." These games are designed to be highly social, encouraging friends to play together. The company's team consists of over 30 employees, blending young talent with experienced industry professionals. In July 2017, IsCool Entertainment was acquired by Hachette Livre, a subsidiary of the Lagardère Group, and now operates as a subsidiary of Hachette Group.

The management team includes individuals with extensive backgrounds in the gaming and digital marketing industries. Hadrien des Rotours serves as CEO, bringing over 15 years of entrepreneurial and leadership experience. Ludovic Barra, the Co-CEO and VP of Products & Studio, has held various leadership roles at companies like Vivendi Mobile Games, Activision, and Sierra Online. Julien Fayolle, the CTO, has been with the company for over a decade and has 15 years of experience in the gaming sector.

Keywords: mobile gaming, free-to-play, casual games, word games, card games, social games, in-app purchases, in-app advertising, game development, mobile entertainment, Paris, Hachette Livre, Apple App Store, Google Play Store, Garden of Words, Wordox, Belote Multiplayer