Irisphera

Irisphera is a fashion technology company founded in Bucharest, Romania, in 2021 by CEO Antonia Dumitriu and CTO Sergiu Radu Adam. Dumitriu, who began working in the fashion industry as a stylist at age 16, conceived the idea for Irisphera during the pandemic when photoshoots were paused. This experience highlighted the difficulties consumers face in finding clothes that fit well and suit them, along with the high cost of personal styling services. The company aims to automate and democratize the image consulting process.

The firm has developed an AI-powered platform for online fashion retailers that features a virtual personal stylist and 3D virtual try-on technology. Its core product is a customizable 3D mannequin that shoppers can adjust to their specific body measurements, such as shoulders, bust, waist, and hip. Based on these measurements, the system identifies the user's body shape and recommends suitable clothing sizes and styles from the retailer's catalog. The platform also suggests flattering colors based on the user's profile, creating a personalized shopping experience designed to replicate the in-store fitting room.

Irisphera's business model is B2B, providing its technology as a SaaS plugin for e-commerce websites. The company's revenue is generated through subscriptions, with pricing customized for each client. By providing more accurate size and style recommendations, the technology is designed to help retailers increase conversion rates, boost customer loyalty, and significantly reduce return rates, a major challenge in online fashion. Furthermore, Irisphera promotes more conscious and sustainable shopping habits by helping consumers make better purchasing decisions and minimizing waste associated with returns. In June 2025, the company announced it had raised $160,000 to enhance its technology and expand into new markets. The company has received backing from the InnovX accelerator.

Keywords: fashion technology, virtual try-on, AI personal stylist, 3D mannequin, e-commerce plugin, size recommendation, return reduction, sustainable shopping, clothing digitization, personalized shopping, fashion retail, B2B SaaS, body shape analysis, color palette analysis, virtual fitting room, online retail technology, customer engagement, product visualization, conversion rate optimization, conscious consumerism