IRIS

IRIS Audio Technologies operates as a UK-based audio software company with a foundational mission to enable the world to "Listen Well." The company was established in 2018 by Jacobi Anstruther-Gough-Calthorpe, whose journey into audio technology was sparked by his extensive experience in the music industry and a deep interest in the neurological effects of sound. This focus on how the brain processes sound, termed "Active Listening," forms the scientific backbone of the company's patented technologies, which were developed in partnership with institutions like Goldsmiths University and Mount Sinai university hospital.

The firm's core business revolves around a Software-as-a-Service (SaaS) model, targeting enterprise clients across various sectors, including contact centers, public services, and motorsports. Its flagship product, IRIS Clarity, is an AI-powered application designed to eradicate background noise from digital communications. The AI is trained on thousands of hours of audio data to precisely distinguish voice from a wide array of noises. A key differentiator of IRIS Clarity is its bi-directional capability, which ensures that if one participant in a call is using the software, all parties experience the noise cancellation benefits. This feature is particularly impactful for its primary market, contact centers, where it aims to improve key performance metrics such as Average Handling Time and customer satisfaction, while also enhancing employee wellbeing. The software is available as a desktop app for Windows and Mac, compatible with major VoIP and conferencing platforms, and as an SDK for direct integration into client platforms.

IRIS Audio has achieved significant milestones, including a $7 million Series A funding round in April 2023, led by Puma Private Equity, to fuel global expansion, particularly in North America. The company has also secured a place on the UK government's G-Cloud 13 Framework, allowing public sector bodies like the NHS to procure its services. Initially, IRIS explored hardware with the IRIS Flow Headphones but has since pivoted to a pure software focus, viewing hardware as a vehicle for demonstrating their core audio processing capabilities.

Keywords: voice isolation, noise cancellation software, enterprise communication, SaaS, contact center solutions, audio technology, AI-powered audio, VoIP enhancement, background noise removal, IRIS Clarity, customer experience technology, Active Listening, audio SDK, psychoacoustics, neuro-linguistic programming, productivity tools, call clarity, remote work tools, unified communications, speech analytics, Jacobi Anstruther, audio engineering