Iprotego

Established in 2009 by Ludovic Broyer, Iprotego operates from Marseille, France, as a specialized agency in e-reputation and digital identity protection. The founder's background in search engine optimization and headhunting exposed him to the significant impact of online information on both personal and professional lives, which motivated him to create a service that empowers individuals and companies to manage their digital footprint.

Iprotego serves a diverse clientele, including individuals, public figures, company executives, and businesses of all sizes, helping them control their online narrative. The company's business model is structured around two main pillars: tailored agency services and software solutions. Revenue is generated through bespoke service packages for corporate clients and subscription-based access to its software platforms for the general public. The agency addresses issues like negative search results, defamatory content, identity theft, and customer review management.

The company's core service involves a multi-faceted approach to online reputation management. It begins with a comprehensive audit of a client's digital presence to identify potentially damaging content. Leveraging legal expertise, Iprotego negotiates the removal or de-indexing of negative information, exercising rights such as the right to be forgotten. For content that cannot be removed, the firm employs a technique called "SERP Sculpting," which works to improve the visibility of positive content to push down negative results in search engine rankings. Iprotego also offers continuous monitoring services to proactively manage a client's online image and prevent future crises. For the consumer market, the company developed Osculteo, an online platform designed to let individuals easily monitor their online reputation and request content removal. Other specialized offerings include services for managing digital legacy after death and tools to combat cyberbullying.

Keywords: e-reputation, digital identity protection, online reputation management, SERP sculpting, content removal, data privacy, personal data protection, online crisis management, customer review management, digital legacy, Ludovic Broyer, cyber-surveillance, brand image protection, online monitoring, right to be forgotten, search engine reputation, negative content suppression, online identity audit, digital footprint management