IProperty.com

iProperty.com operates as a prominent online property portal in Malaysia, functioning as a comprehensive digital marketplace for real estate. The platform was originally founded by Patrick Grove and was later acquired by the REA Group, a global digital advertising business specializing in property. This acquisition positioned iProperty.com.my within a larger international network, enhancing its technological capabilities and market reach.

The core business revolves around connecting property buyers, sellers, and renters with real estate agents, developers, and homeowners. Its primary clients are real estate agencies and property developers who pay to list their properties and gain exposure to a wide audience of prospective clients. Revenue is generated through various streams, including subscription fees for agents, premium listing packages that offer enhanced visibility, and advertising solutions for new property developments. The platform serves the entire Malaysian property market, from residential to commercial real estate.

For consumers, iProperty.com.my provides an extensive database of property listings, complete with detailed descriptions, photos, and virtual tours. A key feature is its 'iProperty Transacted Price' section, which offers users access to actual transacted property data, providing transparency and aiding in valuation. The portal also offers home loan calculators and a directory of real estate agents. For property developers and agents, it serves as a powerful marketing tool, offering data-driven insights, market reports, and trend analysis to inform their sales and marketing strategies. This dual-sided approach, catering to both property seekers and sellers, establishes its central role in the Malaysian real estate ecosystem.

Keywords: real estate portal, property listings, Malaysian property market, real estate advertising, property data, online marketplace, agent subscription, developer solutions, residential real estate, commercial properties